Why Isn't My Buckhead Home Selling?
Posted by Ben Hirsh on Friday, November 20th, 2009 at 5:12pm.At this very moment there are 78 homes under contract in Buckhead. These homes run the gamut from this Buckhead Luxury home for $7.75 million at 4370 Paran Place: This Buckhead home is under contract, Why not yours?"
.....To this tiny bank-owned Buckhead home on Clarendale Dr. (under)priced at $119,900.
So, I can hear you asking, Why hasn't my property in Buckhead sold?
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Your property is not priced correctly
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Your broker is not marketing the property correctly
Price:
You probably love your home. You may have spent years living a great life there, having friends over for dinner, Christmas with your family, many happy memories made there. On top of loving your home, you probably would like to have as much money in the bank as possible. There is nothing wrong with these two feelings...until you let these two feelings dictate the pricing of your home!
The price of your home is driven by the market supply and demands. Todays' buyers are savvy and they may be willing to pay full market value, very few are willing to pay more. If your home is over-priced, then no level of marketing will overcome this.
The broker that you hire to sell your home must be a true expert in your area and they must have the market knowledge to price your home correctly. I live and work in Buckhead. I know Buckhead Neighborhoods better than almost anyone out there. I have Buckhead's number one real estate website and I have Buckhead's best real estate blog. I love real estate, I love where I live, and I love helping my clients meet their goals. Would you like to find out what the TRUE market value of your home is? Simply fill out the contact form on my website and tell me your address and some details about your home. I will give you a FREE evaluation of your home.
Marketing:
Once your price is established, your home deserves the most effective marketing available. It is your most valuable asset and it should be treated that way.
According to very exhaustive studies by the National Association of Realtors, over 94% of home buyers start their search online. The vast majority of buyers identify the home that they actually buy online. Just two weeks ago I closed a sale with a client that lives in Indonesia. He wired the purchase money and flew here to buy simply based on the detailed photos and information that we provided to him...it is now becoming common for me to sell properties to clients that have often never seen them in person!
Simply put, many real estate brokers in Buckhead rely on the old crutches of glossy ads in homes magazines and tacky newspaper ads...meanwhile they fail to have any significant online presence.....where 94% of the buyers are! (Really, when was the last time you picked up the newspaper to find a home???)
I do not have enough time to go into great detail right now, but our online marketing will expose your home in Buckhead to thousands of potential buyers that would never otherwise see it.
Pricing your property correctly and exposing it to the most eyeballs is what will get it sold and I would love to do that for you. Simply call my office at 404-492-9000 and setup a time to speak with me. I want to be your Buckhead real estate broker!
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